Kegonsa Seed Fund

Founders: Brian Wiegand, Mark McGuire
Managers: Brian Wiegand (CEO), Mark McGuire (President)
Industry: E-Commerce, Consumer Packaged Goods
Established: 2008
Headquarters: Middleton, Wisconsin
Description: provides customers with a better way to manage their household essentials online.

The Alice service connects customers directly to hundreds of manufacturers for amazing prices. It also allows customers to set up a delivery schedule to receive the items they need, when they need them via always free shipping.

Investment History:
  • Seed funding was provided by Brian Wiegand and Mark McGuire, the company founders.
  • The Kegonsa Seed Fund co-led the first round financing.
  • completed a second financing funding in 2009 with the company founders and the Kegonsa Coinvest Fund as investors.

Company Leaders

Brian Wiegand is co-founder and CEO of

Prior to founding, Brian collaborated with Mark McGuire to found In 2006 investors in Jellyfish experienced a successful exit when the company was sold to Microsoft, as did investors in NameProtect, Brian and Mark's previous startup. Brian founded BizFilings in 1996, which was also acquired and provided investors a return.

Brian has a Bachelor's degree from the University of Wisconsin-Madison.

Mark McGuire is co-founder and president of

Prior to founding, Mark collaborated with Brian Wiegand to found and NameProtect, both of which provided investors with successful exits. Brian helped and NameProtect secure over $5 million in outside funding.

Mark has a Bachelor's degree from the University of Wisconsin-Madison and a J.D. from the University of Minnesota Law School.